Four-i Blog

Sometimes you see an advertisement and it makes you smile, occasionally laugh out loud even. But does that make you respond or make it memorable for […]

Last week’s four-i, summarising Professor Cialdini’s new book ‘Pre-suasion’, generated a lot of interest so here’s some further insights from his lecture at the London Business […]

I first met Professor Robert Cialdini 14 years ago when we worked with him and his team to develop the “Principles of Persuasion” training and marketing […]

In February 2017, I’ll be running my first “Indivisible Life” (IL) workshop. This course is based on the book I’ve been writing for the last 5 […]